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Chocolate Canopy Rebrand
This brand resign contains a logo design, business card design, and sticker designs.
When approached to refresh the logomark of the Chocolate Canopy, my first thought was a Script font—to reflect the luxury of the chocolate boutique. However, I learned through this project, that immediate reactions are far from the best. While working with the store owners, I updated the logomark (still staying true to the overall elements of the logo and the brand's recognized color scheme). Additionally, I traded the brand's go-to serif, Times New Roman, for a sanserif with weighted strokes that would maintain the luxury of the serif through the weighted strokes, while being far more legible when shrunk down for product stickers than the serif typeface.